Discovery Communications Inc. : The Hub TV Network Sets Audience Records With Halloween Week Programming and October Lineup

– Best-Ever Week and Weekend Audience Deliveries; Strong October Lineup Also Delivers Best-Ever Month for Network –

November 1, 2011

(Los Angeles, Ca.) The Hub TV network was the place for kids to spend the Halloween weekend as the network broke audience records with its best-ever week and best-ever weekend, powered by special Halloween-themed programs. In addition, the network’s month-long celebration of the holiday and other strong programming drove The Hub to its best-ever monthly performance.

Holiday weekend (Friday-Sunday) program highlights included the highest rated telecast ever of the live-action series “R.L. Stine’s The Haunting Hour: The Series,” with the new episode “Pumpkinhead” starring Frankie Jonas (“Jonas” TV series), and original Halloween-themed episodes of the network’s popular original series “My Little Pony Friendship is Magic” and “The Adventures of Chuck & Friends.”

In addition, audiences flocked to special weekend marathons of the series “R.L. Stine’s The Haunting Hour: The Series,” another wildly popular Stine series “Goosebumps,” and the series “Truth or Scare.”

For the month of October, the network also delivered its best-ever monthly performance with special programming that included premieres of new and returning series and specials. The month included the record-setting season finale of “Transformers Prime,” the premiere of new episodes of the second season of “R. L. Stine’s The Haunting Hour: The Series,” and a strong performance by the special “Secret Millionaires Club” featuring famed investor Warren Buffett.

Weekly Highlights

• The Hub’s delivered its best-ever week in Total Day in network history among Kids 2-11.

• In Total Day for the week, The Hub earned year-to-year delivery gains among Kids 6-11 (+50%, 24,000), Kids 2-11 (+68%, 47,000), Women 18-49 (+38%, 22,000), Adults 18-49 (+25%, 40,000) and Persons 2+ (+46%, 111,000).

• In Prime Time for the week (Monday-Sunday, 8P-11P ET), The Hub earned year-to-year delivery gains among Kids 6-11 (+61%, 37,000), Kids 2-11 (+77%, 55,000) and Persons 2+ (+25%, 152,000).

• Halloween special programming helped drive The Hub to its best-ever weekend in Total Day performance (Friday – Sunday, 6A-6A ET among Kids 6-11 (43,000), Kids 2-11 (70,000), Women 18-49 (28,000) and Persons 2+ (149,000).

Programming Highlights

• The debut of the new “Pumpkinhead” episode of “R.L. Stine’s The Haunting Hour: The Series” (Saturday, October 29, 5P ET) was the series’ best telecast ever among Kids 6-11 (168,000), Kids 2-11 (193,000), Persons 2+ (322,000) and Households (203.000).

• The “Pumpkinhead” episode delivered huge delivery gains against the year-to-date time period average among Kids 6-11 (+310%, 168,000), Kids 2-11 (+211%, 193,000), Women 18-49 (+92%, 46,000), Adults 18-49 (+78%, 66,000), Persons 2+ (+139%, 322,000) and Households (+128%, 203,000).

Monthly Highlights

• October was The Hub’s best month ever in Total Day among Kids 2-11.

• In Total Day, The Hub earned year-to-year monthly delivery gains among Kids 6-11 (+11%, 21,000), Kids 2-11 (+40%, 42,000), Women 18-49 (+25%, 20,000), Adults 18-49 (+15%, 38,000), Persons 2+ (+28%, 102,000) and Households (+15%, 68,000).

• In Prime (Monday – Sunday, 8P-11P ET), The Hub earned year-to-year monthly delivery gains among Kids 6-11 (+28%, 32,000), Kids 2-11 (+48%, 49,000) and Persons 2+ (+8%, 141,000).