(Los Angeles, Ca.) With its special holiday weekend “Summer Sneak Peek,” The Hub, a TV network for children and their families, generated record audience deliveries. Among the highlights: its best-ever (since launch on 10-10-10) Saturday performance in key target demos; best year-to-date weekend performance (Total Day, Saturday and Sunday) in virtually all key target demos; and best year-to-date weekly performance (Monday through Sunday, Total Day) among the network’s target demo of Kids 6-11.
The network’s “Summer Sneak Peek” special lineup of programming included two back-to-back episodes of each of the popular Hasbro Studios-produced series “My Little Pony Friendship is Magic,” “Pound Puppies,” and “Family Game Night,” followed by a three-hour marathon of the first six episodes of “Jem and the Holograms,” an animated series which originally aired in the late 1980s and whose fans are passionate and numerous.
In addition, The Hub Original Series “R.L. Stine’s The Haunting Hour: The Series” and “Dan Vs.” delivered enormous gains versus the previous week in virtually all key target demos.
Network Record Highlights (all times ET)
The Hub delivered its best-ever Saturday (Total Day) performance (6 a.m-6a.m.) among the key target demos of Kids 2-11 (63,000), Kids 6-11 (43,000).
The Hub delivered its best weekend (Total Day, Saturday and Sunday) performance of the year with Kids 2-11 (50,000), Kids 6-11 (35,000) and Women 18-49 (20,000).
The Hub delivered its best weekly (Total Day, Monday through Sunday) performance of the year with Kids 6-11 (20,000).
Daypart Performance Highlights (all times ET)
In Prime Time (Monday-Sunday 8-11 p.m.), The Hub netted triple-digit percent delivery gains over the prior week with the key target demos of Kids 2-11 (+119%, 46,000) and Kids 6-11 (+114%, 30,000), while also earning solid growth with Women 18-49 (+39%, 25,000), Adults 18-49 (+41%, 45,000), and Persons 2+ (+45%, 113,000).
During Weekend Prime (Friday-Sunday 7-11 p.m.), The Hub earned strong delivery increases over the prior week with Kids 2-11 (+91%, 86,000), Kids 6-11 (+86%, 54,000), Women 18-49 (+14%, 32,000), Adults 18-49 (+19%, 57,000), and Persons 2+ (+26%, 167,000).
In Total Day (Monday-Sunday), The Hub garnered week-to-week delivery gains with key demos, including increases with Kids 2-11 (+45%, 32,000), Kids 6-11 (+54%, 20,000), Women 18-49 (+9%, 12,000), Adults 18-49 (+18%, 26,000), and Persons 2+ (+19%, 70,000).
Programming Highlights (all times ET)
Saturday’s “Summer Sneak Peek” (10 a.m. – 5 p.m.) earned triple-digit percent delivery gains versus the prior week among Kids 2-11 (+105%, 78,000), Kids 6-11 (+113%, 49,000) and Women 18-49 (+300%, 24,000).
Saturday’s “Summer Sneak Peek” kicked off with a block (10 a.m. – 2 p.m.) of the original series “My Little Pony Friendship is Magic,” “Pound Puppies” and “Family Game Night”, earning triple-digit percent delivery gains versus the prior week among Kids 2-11 (+122%, 109,000), Kids 6-11 (+141%, 65,000) and Women 18-49 (+367%, 28,000).
Saturday’s Hub premiere of “Jem and the Holograms” (2-5 p.m.) earned significant double-digit growth versus the prior week, including increases among Kids 2-11 (+61%, 37,000), Kids 6-11 (+65%, 28,000), Women 18-49 (+260%, 18,000), Adults 18-49 (+84%, 35,000), and Persons 2+ (+28%, 83,000).
Friday’s (8-10 p.m.) play of the film “Garfield” helped kick off the holiday weekend on a high note, earning week-to-week delivery gains among several key target demos including Kids 2-11 (+276%, 169,000), Kids 6-11 (+252%, 74,000), Adults 18-49 (+27%, 103,000), and Persons 2+ (+44%, 325,000).
Saturday’s typically solid Prime Time block (7-9 p.m.) of Hub Original Series garnered significant week-to-week delivery increases among Kids 2-11 (+48%, 49,000), Kids 6-11 (+100%, 36,000), Women 18-49 (+89%, 17,000), Adults 18-49 (+20%, 42,000), and Persons 2+ (+34%, 107,000).
Saturday’s new episode of the Hub Original Series “Dan Vs.” (8 p.m.) delivered significant gains versus the previous week among Kids 2-11 (+79%, 52,000), Kids 6-11 (+88%, 49,000), and Persons 2+ (+31%, 84,000).
Saturday’s episode of The Hub Original Series “R.L. Stine’s The Haunting Hour: The Series” (8:30 p.m.) delivered huge, triple-digit increases versus the previous week among Kids 2-11 (+129%, 78,000), Kids 6-11 (+232%, 73,000), Women 18-49 (+1100%, 36,000), Adults 18-49 (+132%, 65,000), and Persons 2+ (+122%, 175,000).
(Source: Nielsen; program based dayparts; most current; 5/23/11-5/29/11 vs 5/16/11-5/22/11; year-to-date is 12/27/10-5/22/11; launch-to-date is 10/11/10-5/22/11, growth by delivery)
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